Leading South Florida PI Firm
A multi-location South Florida auto accident firm hit a case-volume plateau. In 9 months the firm 3×'d signed retainers and cut CPL by 38%.
The firm was signing ~23 auto accident cases per month across three offices, with marketing spend distributed across a mixed stack of SEO, LSA, and Google Ads — each managed by a different vendor. No one was measuring against signed retainers, and cost per signed case was trending up quarter over quarter.
The play-by-play.
- 1
Consolidated the stack: replaced three vendors with one AI-coordinated system
- 2
Rebuilt GBP and map pack strategy for each of the three offices
- 3
Launched 47 location-specific landing pages targeting city + practice area queries
- 4
Migrated paid search to bid strategies tuned by cost-per-signed-case, not CPC
- 5
Turned on 24/7 AI intake to capture after-hours call volume
Signed retainers, not rankings.
“The RankWebs dashboard is the first marketing report I've actually read in five years. We're signing three times the cases at a lower cost than when we had three separate agencies.”
4 of our 6 modules.
Rankings that convert
Local map pack, practice-area pages, and schema. We target the queries that bring case-ready leads, not vanity traffic.
Ads that sign cases
Google LSA, paid search, and Meta — bid strategies tuned by cost-per-signed-case, not cost-per-click.
Intake that never sleeps
24/7 AI voice + SMS intake captures after-hours leads, pre-qualifies, and books consults straight to your calendar.
One dashboard your managing partner reads
Live cost-per-case, signed retainers, and AI recommendations — in a view your COO can forward to the partners Monday morning.
Your firm's next.
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