We built the agency
we couldn't find.
After a decade running marketing at a top South Florida personal injury firm through the traditional agency model, we kept hitting the same wall: the agency model itself was the problem. So we rebuilt it.
I spent ten years running marketing at a top South Florida personal injury firm the traditional way. Separate SEO vendor, separate PPC agency, separate content team, separate intake service. Every vendor had their own dashboard. None of them talked to each other. None of them could tell me how many signed retainers their work actually produced.
By 2023, the firm was spending $20-30k/month across four vendors and had no idea which one was worth keeping. The monthly QBR had become a 40-page PDF that nobody read.
At the same time, AI was quietly making most of what those vendors charged for — first drafts, keyword research, bid optimization, even intake scripts — 90% cheaper. The economics had changed. The agency model hadn't.
So we built RankWebs. One platform, six modules, one number to measure against: signed retainers. Not a vendor. Not a software subscription. An operating system for your firm's marketing.
— Joey Ikeguchi, Founder
The operating principles.
Signed retainers are the only metric
Everything else — clicks, impressions, rankings, leads — is a proxy. We measure against the dollars that matter and ignore the metrics that don't.
Specialization beats generalization
We only work with PI firms. Not family law, not criminal defense, not business litigation. Depth in one practice area beats breadth across ten.
AI is the leverage, humans are the judgment
AI drafts, humans edit. AI optimizes bids, humans set strategy. We use AI where it's 10× cheaper and faster, and humans where it matters.
No contracts. Month-to-month.
If we're not worth keeping, you should be able to leave on 30 days' notice. That keeps us honest — and the math works for firms that way too.
You own everything
Your content, your ad accounts, your data, your dashboards. If you leave tomorrow, everything stays with your firm. No platform lock-in.
Transparent math, always
You can see exactly what each channel costs per signed case, every week. No opaque retainers, no hidden markups, no percentage-of-spend fee games.