Rankings that sign
cases — not rankings that sit pretty.
Local pack, practice-area pages, technical SEO. We optimize for the 12–20 queries where a PI firm's entire case volume comes from — and ignore the ones that look good in reports but don't convert.
Four steps from broken to signing more cases.
Identify the money queries
We map every query that drives signed cases — usually 12–20 for a given practice area + city. Everything else is noise.
Audit your footprint
Site structure, schema, Core Web Vitals, GBP, citations, links. We fix what's broken before we try to grow anything.
Win the local pack
Optimize your Google Business Profile, accumulate review velocity, build local citations. Map pack is where PI cases come from.
Compound organic growth
Topical authority through content + backlinks. By month six, you're the default answer for the queries that matter.
Everything you need.
Nothing you don't.
- Technical SEO audit + fixes (schema, speed, crawlability)
- Google Business Profile optimization + review strategy
- Local pack ranking tracking (top 20 queries per city)
- On-page optimization for every practice-area page
- Backlink acquisition through content + digital PR
- Monthly reporting on signed-case influence, not just rankings
Florida auto accident firm, 90 days. Signed case volume from local pack traffic up 168%.