Ads optimized for
signed retainers. Not clicks.
Google Local Services Ads, paid search, and Meta — all coordinated by AI, all measured against the number that actually matters: cost per signed case. Most firms we take over cut CPL 30–50% in the first quarter.
Four steps from broken to signing more cases.
Set the real target
What's your cost-per-signed-case ceiling? For most PI firms, it's $1,500–$6,000. We optimize against that — not cost-per-click, not cost-per-lead.
Audit current spend
If you're running ads, we find the waste. Usually 20–40% of spend is going to queries that never convert.
Build the stack
Google LSA for fastest cases, paid search for scale, Meta for retargeting. Budget allocated by channel ROI, rebalanced weekly.
Let the AI bid
Our bid layer adjusts bids per query per city per hour based on conversion probability. Humans approve strategic shifts; AI handles execution.
Everything you need.
Nothing you don't.
- Full Google LSA setup + verification management
- Google Ads account audit + rebuild if needed
- Meta (Facebook/Instagram) retargeting campaigns
- AI-driven bid optimization layer
- Landing page conversion rate optimization
- Call tracking + case attribution (every ad → every retainer)
Texas truck accident firm. 90 days. Monthly signed cases up 51% on a 12% smaller budget.