Pure SEO takes 12 months.
A single channel is fragile.
Every PI marketing agency pitches a silver bullet — SEO, or PPC, or LSA, or content. The truth is that none of them work in isolation, and all of them depend on the others. We run all four, coordinated by AI, measured against one number: signed retainers.
Most firms bet on one channel. When it wobbles, the whole business wobbles.
Pure SEO is the slowest channel. 12-18 months before rankings matter. If you're growing cases with only SEO, Google updates will flatten you.
Pure LSA is the fastest, but capped. You can only verify so many attorneys, only buy so much visibility per market. Great for month one, doesn't scale to year three.
Pure PPC burns cash when the intake team can't convert, and stops producing cases the day you pause spend.
Pure content builds authority but takes longer than most partners will wait — and doesn't sign cases on its own.
The answer isn't picking a channel. It's running all four so they reinforce each other.
Fast cases today.
Compounding authority tomorrow.
Local SEO
Google Business Profile, local pack ranking, citations, location pages. The work that compounds while everything else is running.
- GBP optimization and review velocity strategy
- Local pack tracking across every practice area + city
- Citation building + NAP consistency audit
- City-specific landing pages tuned to search intent
- Structured data + schema for every location
Google LSA
Pay-per-lead, pre-screened, Google-vetted. The only paid channel where a signed case can come in two weeks, not two quarters.
- Full LSA verification + background check management
- Review collection strategy tuned to LSA's algorithm
- Bid optimization per city, per practice area, per time of day
- Dispute invalid charges automatically
- Coordination with your intake to convert LSA leads fast
Paid Search
Google Ads tuned by cost-per-signed-case. Turn it up when you have capacity, down when you don't. Paid is how you fill the pipeline.
- Account audit + rebuild (if what you have is leaking)
- Keyword strategy tuned to signed-case intent, not volume
- Landing page conversion rate optimization
- AI bid layer that adjusts per query per hour
- Call tracking attributing every retainer to the ad that sourced it
Content
Long-form legal content that earns backlinks, ranks, and makes Google trust the rest of your site. The slowest channel — but the one that makes the others cheaper.
- Content gap analysis against your local competitors
- AI-generated first drafts at practice-area scale
- Human editing by legal-industry writers
- Topical clusters that build authority for specific practice areas
- Backlink acquisition through guest posts + digital PR
All four feeding one reporting layer.
We measure against
signed retainers.
Not clicks, not impressions, not rankings. Every channel we run gets tied back to the number that actually pays your payroll. If it doesn't influence signed cases, we stop doing it.