High-Impact PPC Strategies for Law Firms
Maximize Your ROI with
Expert Lawyer PPC Ads
Targeted Campaigns. Immediate Results.
Stop Waiting—Get Clients Instantly
Unlike SEO, which builds momentum over time, PPC (Pay-Per-Click) places your firm at the top of search results immediately, putting you in front of clients when they need you most.
What Makes PPC So Powerful?
Instant Visibility
Appear at the top of Google & Local Service Ads immediately.
Qualified Leads
Get clicks from users actively searching for legal help.
Control & Flexibility
Set budgets, adjust campaigns, and track performance in real-time.
High ROI
Every dollar spent is optimized to bring in more cases.
%
of high-intent searches result in a paid ad click
When potential clients search for a lawyer, they often click on paid search ads first, making PPC essential for immediate lead generation. (Source: WordStream)
%
of paid search ads help them find what they need faster
If your law firm isn’t showing up in Google Ads or Local Service Ads, you’re missing out on high-intent prospects who are ready to hire a lawyer. (Source: Clutch)
%
up to 50% savings for well optimized campaigns
Legal keywords are among the most expensive in PPC, with costs per click (CPC) ranging from $50 to over $500 – This means a poorly optimized campaign can waste thousands of dollars, but a well-managed PPC strategy can generate high-value cases with strong ROI. (Source: SEMrush)
PPC Services We Offer for Law Firms
Our approach isn’t one-size-fits-all. We offer custom PPC solutions based on your needs.
Google Search Ads
Show up when clients search for legal help.
Local Service Ads (Google LSA)
Get pay-per-lead results in Google’s local ad section.
Reach clients where they spend their time online.
Our Lawyer PPC Strategy
Not All PPC Campaigns Are Created Equal
At RankWebs, we craft highly targeted PPC campaigns designed exclusively for law firms. Here’s how we do it:
1.
Discovery Call
We assess your goals & competition.
2.
Customized PPC Strategy
We create tailored ad campaigns to target the cases you are looking to acquire.
3.
Optimized Ads & Landing Pages
Drive more conversions with high-performing ad copy & pages.
4.
Real-Time Monitoring & Adjustments
We continuously tweak and improve performance.