by Joey Ikeguchi | Nov 13, 2025 | Lawyer Marketing
PPC for lawyers is simple in theory: you pay a fee every time someone clicks on your ad. This gets your law firm instant visibility at the very top of search engine results, precisely where potential clients are looking for help. But most law firms are spending...
by Joey Ikeguchi | Nov 12, 2025 | Lawyer Marketing
Let's get straight to the point: law firms are in one of the most competitive industries online. While SEO is the long game—a marathon essential for building lasting authority—Google Ads is the sprint. It’s how you get your firm in front of potential clients the...
by Joey Ikeguchi | Nov 11, 2025 | Lawyer Marketing
Smart marketing for a small law firm doesn't start with a huge budget. It starts with a plan. Before you spend a dime, you need to figure out what’s already working, who you’re trying to reach, and what success actually looks like. This turns marketing from a...
by Joey Ikeguchi | Nov 11, 2025 | Lawyer Marketing
Content marketing for a law firm isn't about just churning out articles. It's about being the first and most trusted voice a potential client hears when they're facing a serious legal problem. Think of it as building a relationship before they even know...
by Joey Ikeguchi | Dec 17, 2023 | Lawyer Marketing, Local SEO, SEO
In the digital age, attracting clients for a multi-location law firm can present a unique set of challenges. However, optimizing your law firm’s website with effective local landing pages can make a significant difference. This comprehensive guide aims to...
by Joey Ikeguchi | Dec 17, 2023 | Lawyer Marketing, Local SEO, SEO
The Importance of Local SEO for Lawyers In the competitive field of law, standing out from the crowd is essential to attracting and retaining clients. One of the most effective ways to do this is through local SEO (Search Engine Optimization), which can help you...
