by Joey Ikeguchi | Nov 19, 2025 | Lawyer Marketing
If you're looking for more leads at a lower cost, it's time to seriously consider YouTube ads. For personal injury lawyers, nothing builds trust and empathy faster than a well-crafted video. When a potential client is in a vulnerable state, researching legal...
by Joey Ikeguchi | Nov 18, 2025 | Lawyer Marketing
Almost every personal injury law firm believes their biggest marketing expense is advertising: Google Ads, Meta Ads, SEO, and vendor fees. But that’s not true anymore. The largest and fastest-growing marketing expense for most firms today is labor — the number of...
by Joey Ikeguchi | Nov 17, 2025 | Lawyer Marketing
Let’s get real for a moment. Your personal injury firm’s intake process is probably a leaky bucket. You’re pouring money into Google Ads and SEO to get the phone to ring, but you're losing a chunk of those leads to missed calls, slow response times, and...
by Joey Ikeguchi | Nov 16, 2025 | Lawyer Marketing
A successful Google Ads campaign for your law firm doesn't start in the Google Ads interface. It starts with a pen and paper—or a whiteboard—long before you ever bid on a single keyword. This foundational planning is all about defining your ideal client, figuring...
by Joey Ikeguchi | Nov 15, 2025 | Lawyer Marketing
When a potential client desperately needs a lawyer, where do they turn? More often than not, it's a search engine. Paid advertising gives your firm a direct line to these individuals at the exact moment they're looking for help. It's a way to generate...
by Joey Ikeguchi | Nov 14, 2025 | Lawyer Marketing
If you want your personal injury lawyer ads to actually bring in cases, you need a strategy built for today, not a decade ago. It’s no longer about just buying clicks; it's about a smart mix: capturing people actively searching for a lawyer on platforms like...
