by Joey Ikeguchi | Nov 25, 2025 | Lawyer Marketing
Let’s cut to the chase: most generic landing page advice is useless for law firms. The reality is that legal landing pages convert at a dismal 3% to 7% on average. That means for every 100 expensive clicks you buy, 93 to 97 of them are vanishing into thin air. Why the...
by Joey Ikeguchi | Nov 24, 2025 | Lawyer Marketing
Let's get straight to it: the vast majority of people who visit your law firm's website will leave without ever picking up the phone or filling out a form. It’s just the nature of the game. Retargeting is your firm’s digital second chance—a smart,...
by Joey Ikeguchi | Nov 23, 2025 | Lawyer Marketing
In the competitive arena of legal marketing, generic ad copy fails to capture attention and convert prospects. The difference between a campaign that drains your budget and one that delivers a steady stream of qualified leads often comes down to the strategic power of...
by Joey Ikeguchi | Nov 22, 2025 | Lawyer Marketing
Think of Google Local Service Ads (LSAs) as the digital equivalent of a high-quality referral, but one that puts your law firm right at the very top of a Google search. And it only happens at the exact moment a potential client is looking for the legal help you...
by Joey Ikeguchi | Nov 21, 2025 | Lawyer Marketing
Getting your PPC campaigns to deliver high-value cases starts with a solid foundation. You need a methodical approach that funnels your ad spend directly to the most profitable, high-intent searches. That means creating separate campaigns for each practice area and...
by Joey Ikeguchi | Nov 20, 2025 | Lawyer Marketing
In the hyper-competitive arena of personal injury law, a winning Google Ads campaign isn't built on luck-it's built on precision. While generic terms like 'personal injury lawyer' attract high traffic, they also come with staggering costs per click...
