by Joey Ikeguchi | Dec 3, 2025 | Lawyer Marketing
So, what exactly is predictive analytics in the world of lawyer advertising? Think of it as using your firm's history—all your past data, case outcomes, and client interactions—to make incredibly smart guesses about the future. It uses statistics and machine...
by Joey Ikeguchi | Dec 2, 2025 | Lawyer Marketing
Picture this: a potential client, just in an accident, finds your firm online at 2 AM. Instead of hitting a voicemail, they're guided through a simple, compassionate intake process right then and there. Every detail is captured, and by the time your team arrives...
by Joey Ikeguchi | Dec 1, 2025 | Lawyer Marketing
Chatbots are more than just a fancy tech add-on for your law firm's website; they're the digital front door that never closes. Think of them as your 24/7 digital receptionist, always ready to engage with potential clients, answer basic questions, and collect...
by Joey Ikeguchi | Nov 30, 2025 | Lawyer Marketing
AI isn't some far-off idea for legal PPC anymore; it's what's happening right now. For law firms trying to stand out in a crowded digital world, it’s become essential. It’s all about using smart artificial intelligence tools and machine learning...
by Joey Ikeguchi | Nov 29, 2025 | Lawyer Marketing
The legal landscape is fiercely competitive. While foundational strategies like SEO and paid ads remain crucial, the modern law firm needs a distinct edge to convert prospects into profitable cases. AI-powered tools provide that advantage. They are not about...
by Joey Ikeguchi | Nov 26, 2025 | Lawyer Marketing
When you're trying to figure out what you should be paying for a personal injury lead, the numbers can feel all over the place. On average, a personal injury lead can cost anywhere from $100 to over $400. For the most competitive channels, like Google Ads, that...
