by Joey Ikeguchi | Dec 14, 2025 | Lawyer Marketing
Think of it this way: what if you had a tireless associate who could comb through thousands of pages of discovery in minutes? Or a marketing whiz who qualified new leads while you were in court? This isn't some far-off fantasy; it's exactly how AI is...
by Joey Ikeguchi | Dec 13, 2025 | Lawyer Marketing
The future of law firm marketing isn't a subtle evolution; it's a complete paradigm shift. By 2025, success will be defined by a decisive pivot away from scattered, old-school tactics toward a fully integrated, digital-first strategy. Relying on print ads...
by Joey Ikeguchi | Dec 12, 2025 | Lawyer Marketing
When we talk about data-driven marketing for personal injury firms, we’re talking about a fundamental shift in how you make decisions. It’s about moving away from gut feelings and intuition and instead, using hard performance data to guide your strategy. This approach...
by Joey Ikeguchi | Dec 11, 2025 | Lawyer Marketing
Automating client follow-up with AI is really about creating a smart system that handles all those routine client communications for you. Think of it as a digital assistant that automatically sends personalized messages based on specific triggers—like a client signing...
by Joey Ikeguchi | Dec 10, 2025 | Lawyer Marketing
AI-powered lead scoring is really about using smart technology to figure out which of your incoming leads are most likely to turn into your best clients. The system automatically analyzes and ranks every inquiry, so your team knows exactly who to call back first. It’s...
by Joey Ikeguchi | Dec 9, 2025 | Lawyer Marketing
Using ChatGPT for law firm marketing isn't some far-off idea anymore—it's a real, hands-on way to work smarter and connect with more clients. Think of it as a powerful assistant, one that helps you draft SEO-friendly content, automate parts of your client...
