by Joey Ikeguchi | Dec 21, 2025 | Lawyer Marketing
In the hyper-competitive legal market, a single click for a keyword like "car accident lawyer" can cost hundreds of dollars. Yet, many law firms inadvertently waste thousands in ad spend on campaigns that leak money, attract the wrong clients, and ultimately...
by Joey Ikeguchi | Dec 20, 2025 | Lawyer Marketing
From the first click to a signed retainer agreement, optimizing your law firm’s intake process with AI is about automating lead capture, qualification, and scheduling. This isn't just about efficiency; it's about building a system that converts more leads...
by Joey Ikeguchi | Dec 19, 2025 | Lawyer Marketing
Artificial intelligence isn't some far-off concept anymore; it's a real-world tool that's already changing how law firms operate. For any modern practice, figuring out the rules for AI compliance and ethics in legal marketing has become a fundamental...
by Joey Ikeguchi | Dec 17, 2025 | Lawyer Marketing
When it comes to getting new clients for your law firm in 2025, paid advertising has a clear edge over SEO. For firms that need to generate high-value case inquiries right now, the speed, precision, and budget control of paid ads are simply unmatched. While SEO is a...
by Joey Ikeguchi | Dec 16, 2025 | Lawyer Marketing
A law firm doesn’t have to choose between SEO and paid ads. In fact, the smartest move is masterfully integrating both. SEO lays a solid foundation for your firm’s credibility, while paid ads deliver the speed and precision needed to land new cases right now. The...
by Joey Ikeguchi | Dec 15, 2025 | Lawyer Marketing
The way law firms get clients is changing. It's no longer about picking one tactic and hoping for the best. Instead, you need a smart, connected strategy that blends Paid Ads, Local SEO, Organic content, and AI-driven tools. Let's break down what this new...
